Blog or Website? Which is Better?

When you're writing a cookbook, or any book, it's important to have an online presence to promote your book and make it visible and available. To do that, which is better? A blog or a website? If you're going the free route instead of the domain dot.com way, is Blogger better than WordPress?

There are pros and cons to both. A blog is interactive and encourages readers to connect with you and have a conversation whereas a website is static but has a more professional appearance. A blog is only one page of seven or so posts, which tend to disappear over time into the "older posts" and archives; very few people will take the time to read your whole blog to find what they don't know they're looking for, while a website can have many pages that keeps your information front and center just by clicking on a tab.

Blogger is perfect for blogging; it's user-friendly and you have lots of choices with colors, fonts, and headers. But more important, Google loves Blogger; you get lots more traffic.

I couldn't decide whether I wanted a blog or a website to promote my book about how to write a cookbook. While I was trying to decide which one would be best, Blogger debuted the "Pages" gadget, so now I have the best of both worlds... the blog to share tidbits of cookbook writing information and the pages which offer a meatier version of things related to writing a cookbook.

So what do you think... is a blog better or does a website offer more? And which one is right for you and the cookbook you're writing?